Illustrative Strategy — this is a hypothetical planning example, not client work or a report of achieved results.
The brief
An independent homeware brand wants to introduce its ceramic collection to people who have not bought from it before. The first task is to clarify the product range, delivery area and reasons someone would choose it.
The approach
Start with a small set of creative concepts: a close-up showing texture, a short table-setting demonstration and a simple product-and-price card. Keep the offer and destination consistent so creative differences are easier to interpret. Separate new-customer discovery from any later remarketing, where permitted and appropriate.
Before launch
Check product availability, mobile checkout, delivery information, privacy requirements and consent-based tracking. Agree a budget and review point with the business before spending.
What to review
Look at relevant enquiries or purchases alongside spend, landing-page behaviour and creative feedback. These are proposed evaluation criteria; no campaign has run and no results are claimed.